AI Overviews. ChatGPT. Perplexity. Google’s traditional search experience is being rewritten—fast.
StubGroup CEO John Horn shares how large language models are reshaping both organic and paid search, what that means for ad visibility, and why platforms like ChatGPT might become the new way people shop.
As an agency, we’re already planning for a future where “Googling” may not be the first step—and where red umbrellas need to show up in every AI-powered answer.
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StubGroup is in the top 1% of Google Partners worldwide. We help businesses win, no matter how the algorithm changes.
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