Originally founded in 1941 in old Yugoslavia, Belgrade's "Perfumeria Sava" survives as a now fourth-generation family business until today. Going against modern trends, the perfumery does not use brands for their fragrances, instead providing unique personalized fragrances to each of their customers. But in a time of globalization, can this unique, 100-year-old small business compete against large-scale producers and can it survive in a time of pandemic restrictions and global uncertainty?
Produced by:
Matt Dworzanczyk
Translations & Local Fixing:
Prvoslav Vojinovic
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