These are some very simple best practices for anchor text in your link building campaigns. I share my golden rule for anchor text. If you follow this rule, you will never have to worry about anchor text percentages or which is the right anchor text for your links.
Some of what I say in this video will go against what you may have heard other SEOs preach. I ask that you stick with it until the end. By the end of it, I think you will see we are advocating a lot of the same things, but for different reasons. Frankly, my reasons make way more sense.
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