EP149 Ing: Flipping the Box - The YouTuber Who Exposes the Skincare Industry | Chat with Uiy |
“Ing-Chayathorn Kitiyadissai,” or “Ing Flip the Box,” is a YouTuber with the channel Ingck who has revolutionized product reviews by using her skincare knowledge to thoroughly examine every ingredient listed on product packaging in a straightforward and honest manner. Many of Ing's videos have gone viral, leading to the hashtag #FlipTheBox, which provides viewers with knowledge and guidance on choosing products suitable for themselves without focusing on price. Recently, Ing has expanded her knowledge to create a skincare brand called “INGU” with her brother, “Thach-Keerathach Kitiyadissai.”
Amidst the fierce competition in the skincare market and the many influencers, this episode of "Talking with Aui" not only offers fun insights into Ing's unique approach to creating distinctive online content and building her own brand, but also shares valuable knowledge about choosing and using skincare only as needed, as well as addressing some common misconceptions consumers may not realize.
And finally, we'll be talking with "Thach-Keerathach Kitiyadissai," co-founder of the successful "INGU" brand, about his business philosophy that values failure and prioritizes consumers over the products to be sold. This has made "INGU" a favorite brand among consumers and generates hundreds of millions of baht in annual revenue.
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00:00:00 Introducing the guest
00:00:37 The origin of “Ing Flips the Box”
00:02:08 Skincare knowledge
00:03:37 Family business
00:05:08 Starting the channel out of passion
00:07:17 A hit from the first video
00:08:48 What's hidden in expensive skincare products
00:10:59 The brand's desire to win
00:12:10 Work philosophy
00:14:46 What influencers want to say Vs. What brands want you to praise
00:16:28 Quitting a regular job to do YouTube
00:19:12 Thinking ahead
00:21:26 The state of the influencer industry
00:24:45 Being open to all opinions
00:26:06 Sincerity towards the audience
00:27:21 The truth about "silicone"
00:29:00 Learning from customers
00:29:53 Building your own brand
00:31:43 In a skincare market oversaturated with products
00:35:34 Does price really reflect lifestyle?
00:37:25 5 Values of “INGU”
00:45:02 The Truth About Sunscreen
00:53:42 The Credibility of Cosmetics Laws
00:59:09 Visible Business Opportunities
01:01:40 Effective Management
01:06:14 From Parents' Business to Children
01:07:03 3 Must-Have Skincare Products
01:08:04 Looking for a Competitive Advantage in Business
01:10:37 What’s More Important Than What You Sell
01:12:15 When Everyone Sells Cream
01:14:53 Using Mistakes as Lessons
01:17:42 Hidden Fears
01:19:52 When Retirement Comes
01:20:43 Teamwork
01:22:24 Learning from Parents
01:24:32 Managing Happiness
01:29:17 Do What You Want 01:31:38 Peace of Mind
01:33:44 Closing Remarks
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