If you're still structuring your Google Ads campaigns the way you did 2 or 3 years ago, you're probably losing money without realizing it. Automation, Smart Bidding, and artificial intelligence have changed the game. Here's how to organize your Google Ads campaigns today to get better results and gather data faster.
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01:24 The Big Change
02:27 Evolution of Campaign Structure
05:37 Criteria for Defining a Structure
11:51 Final Points