How to setup BigCommerce Conversion Tracking with GTM & Google Ads Enhanced (Updated Data Layer)
In this video, I’ll show you how to set up Google Ads Enhanced Conversion Tracking for your BigCommerce store using Google Tag Manager (GTM) and a custom data layer installation.
Enhanced Conversions help Google Ads attribute conversions more accurately by securely sending hashed first-party customer data like email, phone, and name. This leads to better campaign optimization and improved ROI.
✅ Here's what you'll learn:
How to add Google Tag Manager to your BigCommerce store
How to implement E-commerce data layer on BigCommerce store
How to map customer data fields (email, phone, name)
How to set up the Google Ads Enhanced Conversion Tag in GTM
How to enable Enhanced Conversions in your Google Ads account
How to test and verify the entire setup
📌 If you're a BigCommerce store owner or running ads for one, this tutorial will ensure your tracking is accurate and privacy-compliant.
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