How To Optimize Your Dynamic Campaigns And Improve Performance.
Today, I figured id share my process with everyone here for optimizing dynamic ads campaigns to incrementally improve their performance.
Heres A Little Background:
⚈ These campaigns are for a free trial to an on-demand service for a client of ours.
⚈ Our goal is to get as many high-value sign-ups for the free trial as the average customer that stays after spends $120 on the service, not including physical products or live events.
⚈ Initial target CPA for our campaigns was $15-$20 we hit $17 ish which is right in the middle.
⚈ Our new target is $10-$15 after optimizing our creativity and removing the lowest-performing audiences.
So this video is showing and explaining the process of reviewing the current campaigns and then using that data to create the content of our new campaign.
Feel free do drop a comment and share your process or feedback, I'd love to hear your thoughts!