What is Storytelling? | FutureForward | Techcanvass
Storytelling is not just about words—it’s about clarity, insight, and action.
In Business Analysis, effective storytelling follows 4 steps:
1️⃣ What happened
2️⃣ Why it happened
3️⃣ What is likely to happen if it continues
4️⃣ What should you do about it. This framework transforms raw data into powerful narratives that influence decisions and drive results.
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