WHAT THE FUNKO! | 12 FOR 12 S3 · E8
Located in the Everett, Washington, Funko has been creating pop culture collectibles for over 20 years. Founded by Mike Becker in 1998, Funko was originally conceived as a small project to produce nostalgia-themed bobbleheads—like the Big Boy mascot, Tony the Tiger, and the Grinch.
Funko’s growth has exploded over the last decade, due largely in part how well they’ve embraced the power of fandom, nostalgia and licensing with their Funko’s POP! line of collectibles. But Funko is not a toy company; it’s a half-a-billion-dollar brand built on the notion that everyone is a fan of something.
In this episode of 12 for 12, Adam heads to Everett, WA (with superfan son, Jake) to find what makes Funko so special… and so POPular!