Retail reinvented with IKEA: How consumer behaviour has evolved | WIRED Smarter
Barbara Martin-Coppola, Chief Digital Officer at IKEA joined us at WIRED Smarter 2020 to share IKEA's key learnings from 2020 which include: the need to take care of people, how to build a resilient business and how to do business while enabling a healthy planet..
"It is precisely in times of crisis when we can perform and come out stronger"
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