CMN 5100: Focus Groups: Building Your Questionnaire
Here is an online resource we have created for our classmates in CMN 5100. All references used are at the end of the video and below! :)
Made with Canva.
References
Breen, R. L. (2006). A Practical Guide to Focus-Group Research. Journal of Geography in Higher Education, 30(3), 463–475. https://doi.org/10.1080/0309826060092...
Center for Community Health and Development. (n.d.). Chapter 3, Section 6: Conducting Focus Groups. University of Kansas. Retrieved October 28, 2021 http://ctb.ku.edu/en/table-of-content....
Edmunds, H. (1999). The focus group research handbook. NTC Business Books.
FocusGroupTips.com. (2018). Focus Group Questionnaire Fundamentals – Basic Questions. https://www.focusgrouptips.com/focus-...
Krueger, R. (2002). Designing and Conducting Focus Group Interviews. https://www.eiu.edu/ihec/Krueger-Focu...
Morgan, D, L. (2019). Basic and Advanced Focus Groups. SAGE Publications, Inc.
Thomas Jefferson University. (2017, August 24). How to Create Effective Focus Group Questions. https://online.jefferson.edu/business...