3 Color Tips to Increase PPC Landing Page Conversion Rates
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Hi! Today we’re going to tell you about 3 Color Tips to Increase PPC Landing Page Conversion Rates.
If you want to design a PPC landing page that not only produces good impressions but also converts visitors to customers, then you must pay attention to this video.
Let’s get started.
1) Use a simple color scheme
As a rule of thumb, you should opt for no more than two different colors. As with what color you should be choosing, know that people tend to favor pages that are dominated by dark colors such, as purple and blue. On the same note, people tend to dislike pages that are dominated by brighter colors, such as yellow.
2) Choose a color that attracts customers
As you know, each person has their own preferences, which is especially true when it comes to the different genders. Fortunately, there are some colors out there that are known to be appealing to both genders. For example, the green and blue are shared between the sexes, with the added exception of red to men and purple to women. With that said, this still doesn’t mean that men will outright loathe purple, and women will dislike red.
3) Follow the 60-30-10 rule
Most PPC landing pages today utilize two hues along with an accent color for some aspects of the site, such as logos. With the 60-30-10 rule in mind, you can apply this same principle. The 60 percent represents your website’s background, the 30 percent represents the additional hue, and the 10 percent represents any CTAs, including your logo.
Conclusion
Remember, stick to a simple color scheme of no more than two hues plus an accent color, select a color that attracts everyone or your audience of interest, and follow the 60-30-10 rule. By following these tips, you’ll not only create a PPC landing page that looks more attractive but will also enjoy a higher conversion rate.
00:00 - 00:19 - Welcome to our video!
00:20 - 00:40 - Use a simple color scheme
00:41 - 01:08 - Choose a color that attracts customers
01:09 - 01:34 - Follow the 60-30-10 rule
01:35 - 01:53 - Conclusion
01:54 - 02:09 - Get in touch with us today!
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