Basic metrics explained for ad campaign | CPM, CPC, CPA, CTR, and Conversion Ratio |
Understanding the key metrics of your ad campaigns is essential for measuring performance and optimizing results. In this video, I break down the most important advertising metrics:
✅ CPM - Cost Per Mille (Impressions)
✅ CPC - Cost Per Click
✅ CPA - Cost Per Acquisition
✅ CTR - Click-Through Rate
✅ Conversion Ratio
Learn how these metrics impact your ad performance and how you can use them to improve your ROI. Whether you're running Google Ads, Facebook Ads, or any digital campaign, these terms will help you decode the performance of your ads!
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