5 Bomb Animations for Your Website (Use Animations Wisely)
👉 Study with me: https://marchettidesignshop.com/scm/?...
Animations can DESTROY or MULTIPLY your website's conversions.
If used poorly, they make your site slow, confusing, and unprofessional.
If used well, however, they increase conversions, trust, visual impact, and the premium perception of your brand.
In this video, I'll show you the only 5 animations you really need to create professional, modern, UX- and conversion-focused websites, just like the ones you see on Apple, Tesla, and award-winning sites.
👉 No random animations.
👉 Only PRO techniques, with a specific purpose.
In the previous video, we saw all the mistakes to avoid when overdoing animations.
Here, we'll take the next step: how to use animations correctly, with real-world examples that you can immediately apply to your projects.
🎯 Why Animations Really Matter in UX
Animations aren't just "nice effects."
When designed correctly:
They guide the user's attention
They make navigation clearer
They reduce cognitive overload
They increase time on page
They improve brand perception
They push the user toward the CTA
The secret is simple: every animation must have a conversion purpose.
🚀 The 5 BOMBA animations for your website
1️⃣ Scroll-Triggered Animations
Elements appear progressively as you scroll.
Why they work:
They show one feature at a time
They create a visual narrative
They guide the user to the CTA
Used by Apple and Tesla to explain the product step by step.
2️⃣ Fade In on Viewport
Elements appear when they enter the viewport.
UX Benefits:
Draw attention to CTAs and key content
Make the site more modern and premium
Reduce bounce rates
Perfect for product cards, forms, social proof, and buttons.
3️⃣ Parallax
Elements that move at different speeds, creating depth.
Why it increases impact:
More engagement
"wow" effect
More memorable brand
⚠️ Use sparingly: 1–2 sections maximum.
4️⃣ Sticky Position (CSS only)
Elements that remain visible as you scroll.
Pure conversion booster:
CTA always visible
Less friction
More clicks
Ideal for "Buy," "Book a Call," and "Get Started" buttons.
5️⃣ Text Reveal & Counter Animations
Text that reveals itself and numbers that count.
Why they're hypnotic:
They capture attention
They increase memorability
They emphasize key benefits (price, performance, results)
Numbers that matter... keep the user glued to the end.
🧠 The PRO touch: EASING
This is the difference between an amateur and a professional website.
Easing (ease-in, ease-out, cubic-bezier, bounce) gives life and realism to animations.
The right animation + the right easing = an immediate premium feeling.
🔥 Golden rule of modern web design
If an animation doesn't:
guide the eye
emphasize value
reduce friction
increase trust
👉 it should be removed. Without mercy.