To Script, Or Not to Script
To script, or not to script, that is the question. It’s a contentious question — many voices in the sales community feel strongly about the use of scripts. Are they a valuable aide, or an impediment to a good sales rep? You know us, we love this type of conflict.
We’re back at it with another great debate in sales. We pitted Darryl Praill, CMO of VanillaSoft (pro-script) against Benjamin Dennehy, the UK’s most hated Sales Trainer (anti-script).
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