Morgan Shorey on Just Ask Jody Live: Getting meetings with high quality prospects
When it comes to prospecting for leads, here are some common challenges we hear again and again:
"Our prospecting strategy is lacking."
"How do we open doors with strangers?"
"We've tapped out on referrals and need more fresh leads."
There are a number of ways to tackle these challenges, and one of them is targeted outreach to the companies and people you want to work with. But for something that sounds so simple, it can be so hard. How do you quickly capture the attention of a stranger and get them to agree to a meeting?
This is the mystery we'll unravel when Jody invites one of the most qualified experts in this business, Morgan Shorey, to join her on this episode of Just Ask Jody Live. Morgan has been perfecting the art of prospecting her entire career. She founded The List, a pioneering online database of companies and contacts that purchase agency services (now called Winmo), and has filled the top of the funnel for some of the highest-profile agencies in the world, like R/GA, FCB Global, and Publicis.