Calculating the Gross Margin Ratio
The Gross Margin Ratio represents the percentage of pure profit from the sale of the cost of goods sold. It is the most important number in business.
The higher the Gross Margin Ratio the Better. It is always good to have more money left over after paying direct costs than less.
The call to action for this video is, "Are your gross profits positioning you for peace of mind, yes or no?" If the answer is no, go to business-cpr.com to learn how to fix this most critical area of business.