Facebook Bidding: CPC vs CPM - This Calculator Ends the Debate
http://askhowie.com/cost-comparison-c... Should you bid Cost per Click or Cost per Impression when advertising on Facebook? I've developed a Comparison Calculator that hopefully will end the silly philosophical debate about the two types of bids.
It's a mathematical question, and can be solved by math. Simply input the two bid prices, as provided by Facebook, and the calculator gives you the threshold CTR needed for CPM bidding.
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