Trust Flow and Citation Flow – the lowdown on how you can use them!
Not all links are equal – a link from a quality site will be much more valuable than a link from a poor site. A quality site is one created by humans who care about their audiences and the content they create for them - a poor site might be one created by robots to scrape other people’s content and make money from advertising.
In this video, we’ll show how Citation Flow and Trust Flow allow you to tell the difference and we’ll give you some examples.
Knowing the difference between quality and poor sites has multiple advantages:
1. You can make the most of your time by concentrating on quality links only
2. You’ll avoid penalties by ignoring poor sites
3. You can spot dodgy tactics your competitors might be using
4. You can spot dodgy links that you got in the past… and might need to do something about.
Citation Flow and Trust Flow allow you to see the differences quickly. The video explores Ariba.com which has a high Trust Flow and a good Citation Flow
When a site links to you, your Citation Flow increases…
Keep adding links and your Citation Flow will continue to grow
But your Citation Flow doesn’t JUST come from sites that link to you…
Citation Flow also comes from the sites that link to the sites that link to you…
…and from the sites that link to them.
The power ‘flows’ through all of those levels of links.
If a site has got a lot of links, then it will pass on more power – so getting links from sites that themselves have a high citation flow is likely be good for you.
But herein lies a problem…
…Citation Flow like other measures of a site’s power can be manipulated.
So, it’s important to ignore links from spammy robot sites and look at sites that are created by real humans…
The important principle at the heart of Trust Flow
Because of our huge link database, we found a very important difference…
Robot sites will link to human sites…
But human sites don’t tend to link to robot sites.
Human sites tend to link to other human sites…
…so a site that has links from a human site is also likely to be a human site
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• Trust Flow and Citation Flow – the lowdown...