NEW Facebook Feature: Facebook Post Testing Feature | Facebook Update | Facebook New Update
NEW Facebook Feature: Facebook Post Testing Feature | Facebook Update | Facebook New Update // Organic Video Post Testing in Creator Studio lets you test 2-4 variations of a non-ad video post to see which one your audience likes most. During the test, the posts are circulated to your audience, but not posted to your Page. When the test ends, the winning post is automatically published on your Page.
This tool can help you choose the video post your audience responds to best, discover trends, and/or understand what kinds of creative content your audience responds to the best.
You’ll run full posts against each other in a post-test. That means you can test any aspect of the post including:
Different edits of the video
Post content
Headlines
Thumbnails
For a truly scientific approach to testing, you’d only have one variable per test.
When you run organic video post-tests:
Each test is shown to a subset of the audience of a Single Page
You will choose how long you want the test to run for, and you have the option to schedule when the winning post is published to your Page
You will choose the metric that you want to use to determine the winner
For example, you might choose to run your test for 10 minutes and select 1-minute views as the key metric. After 10 minutes, Facebook will post the variant with the most 1-minute views to your Page’s timeline.
The test is not an algorithmic estimation. Page followers and potentially non-followers will see the post variants that you set. For example, if you’re testing thumbnail A and thumbnail B, some people will see A, and some will see B while the test is running.
At the end of your test, Facebook automatically posts the winning post to your Page. If you want to manually end the test, you must do so before the time expires. You can also change the winning post to another variant after the test has ended. If you want most of your viewers to see only the winner, run your test for a shorter duration of about 30 minutes to 1 hour. Learn more about how to set the test duration.
Important things to note:
The post-testing tool is only available to specific partners. If you have access, you can find a Post Testing tab in the Content Library in Creator Studio.
Test variants will continue to show up in News Feeds for the people who saw them. On your Page, however, people will only see the winning post.
If you want to choose your winner, you must manually stop the test before it ends. If the test ends automatically and the posted video is not the one you wanted to win, you can manually publish another post.
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