An API is not "yet another feature" - Shay Weiner
If you treat adding an API to your product as any other feature, you will fail! Get guidelines, by Shay, about adding an API and the important role of engineers in the process.
Shay Weiner is a senior product manager at Wix.com. He started his career as a developer, then moved to a product position, focusing on bringing developers to work with Wix Code.