3 YouTube ad strategies to build connection
Ariane Le Port, global creative effectiveness lead at Google, explains how to think about creating human connection with your YouTube ads. Learn three key strategies to break through with viewers in order to build trust and boost audience engagement.
The How to Think About series from Think with Google shares insights about today’s most effective marketing strategies, presented by the Google pros who take them from theory to practice. Get the latest techniques from the experts who understand them best.
At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.
Watch more How to Think About videos here: • How To Think About
00:00 Intro
00:41 Human connection builds trust
01:05 Humanize the story
01:37 Focus the message
02:15 Engage emotionally
03:05 ABCDs of advertising on YouTube
03:36 Recap