Why We're Moving Away From Incentivized LinkedIn Demos
Metadata has been using incentivized LinkedIn ads to drive demos for years now. But we’ve decided to step away. Why?
In this clip from Demand Gen U, Mark Huber, Head of Brand & Product Marketing and Jason Widup, VP of Marketing at Metadata, explore what they found when delving deeper into the data and why incentivized ads aren’t the best way forward for them any longer.
Find out:
• What’s making Metadata move away from incentivized ads
• How they’re looking at metrics differently
• What was unearthed when we dug deeper into the data
If you'd like to learn more, reach out and schedule a demo: https://metadata.io/
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