Product Development: Using Technical Experience & Judgement to Commercial Effect - By Royd Brayshay
Agile Yorkshire founder and co-founder of NewRedo, Royd Brayshay, takes us on a deep dive into product development economics and shares some tactical risk management strategies that delivery teams might employ to improve their commercial effectiveness.
Resources are never infinite and any marketplace is continually changing. Every delivery team works within a commercial context whether they are aware of it or not and can influence better delivery outcomes by thinking about their skill and experience as an asset and the business context as a design constraint.
NewRedo are a software product development company focused on customer-centric solutions and iterative delivery. https://www.newredo.com/