PROCTER & GAMBLE : In-En
It all began when two brothers-in-law, William Procter and James Gamble won Union Army contract. From being a soap & candle business in Cincinnati, Ohio to being an FMCG giant, Procter & Gamble has had quite a journey.
It is the umbrella brand that has “acquired a number of other companies that diversified its product line and significantly increased profits”. Proctor and Gamble (P&G) help to provide a
“clear, accessible and reliable product brand under one roof, under one mother brand.” The main competitors of Procter and Gamble (P & G) are “Colgate-Palmolive, Revlon, Coty, Elizabeth Arden, Inter Parfums Inc, and Unilever”.