Honda nabs the Best Use of Pinterest Award
John Watts of Honda Motor Company explains why the automaker created a Pinterest campaign that asked users to stop pinning and take a Pintermission.
This counterintuitive—yet successful—Pinterest campaign attracted more than 4.6 million people to the #Pintermission boards.
Hear more about this campaign, which won the Best Use of Pinterest category in PR Daily's Digital PR & Social Media Awards.