TOOLS & RULES for SOCIAL MEDIA ep112
Social Media is a great tool for content marketing, but you need to follow a few rules to become successful. Are some suggestions for creating engaging posts.
1. Use great visuals. Visual content is what stops people from scrolling through your feed to check out your post. Use Pixabay or Unsplash to find great (free) images directly related to you or your business.
2. Write good copy. While the picture gets them to stop, words are what makes them click. Use good grammar, flawless spelling, and appropriate punctuation with adequate spacing.
3. Don’t be self-centered. Don’t promote your business or products every time. Post about topics in your industry or repost items from other people. This will build your credibility with a broader audience.
4. Use hashtags. Hashtags tell people what category your post falls into and draws more engagement from people checking out what’s new on that topic.
5. Be brief. Don’t make your posts too long; readers get weary and move on. Use synonyms for longer words and keep your sentences short.
6. Post at key times. Do a quick Google search to see what days and times are best for the platform you’re using.
7. Involve the readers. Put engaging questions into your post that will elicit discussion and response.
8. Be persistent. It’s not overkill to post again and again. Most people need to see something at least a dozen times before they’ll even click on it.
9. Pros and cons of auto-posting. You may think that auto-posting saves you time, but an inspiration of the moment may yield better results.
10. Remember Your Audience. Tossing up weekend photos works well on Instagram, but that tactic could backfire on other platforms.