A Look at a 1979 Volvo Brochure
During the 1970s, Volvo was cementing its reputation across the UK and US, especially, as a producer of dependable, well-specified, and safe cars for vast swathes of the middle-class. In this video, we study how Volvo achieved this and expanded upon it, while remaining totally confident in its philosophy, with the Volvo 300, Volvo 343, Volvo 200, Volvo 240, Volvo 244, Volvo 245, Volvo 260, Volvo 262C, Volvo 264, and Volvo 265.
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00:00 Introduction
00:50 Volvo's Commitments
05:00 Volvo 343
09:12 Volvo 244
11:56 Volvo 262 C and 264
14:34 Volvo 245 and 265
16:14 Conclusion