Using the data layer for effective tracking and tag management
Learn how to use the data layer in Google Tag Manager and gtag.js to improve your website tracking and tag management. This tutorial covers data layer basics, setup, common use cases, and troubleshooting tips.
Additional resources:
Tag Assistant tutorial: • How to use Tag Assistant to verify your Go...
Installing your Tag using gtag.js: • Google tag installation: Using gtag.js (wi...
Installing your Tag using Google Tag Manager: • How to add Google tag with Tag Manager
Full tagging series playlist: https://bit.ly/4d7VfxR
Chapters:
0:00 Intro to the data layer
0:11 What is the data layer
0:56 Set up the data layer
1:19 Processing the data layer
2:10 Using event handlers
2:39 Pushing multiple variables
2:56 Persisting data layer variables
3:10 Troubleshooting tips
4:05 Renaming the data layer
4:20 Video recap
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