Reflect Digital Expands From Search to Programmatic for B2B Conversions
Reflect Digital is a digital marketing agency specialising in SEO, paid performance marketing, creative design, development and gamification.
Reflect Digital’s client, Opayo, was looking to increase overall conversions in channels that differed from their typical paid search campaigns, without compromising on cost. Working with StackAdapt as a programmatic partner, Reflect Digital was able to drive quality site traffic and keep costs low as they beat their CPA performance benchmarks by 49%.
We sat down with Reflect Digital’s Head of Paid Media, Rob Bridgens, to learn more about his story and experience with StackAdapt.
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💬 | Quotes:
“Opayo wanted to generate more B2B conversions with a comparable efficiency to their paid search campaign. Programmatic has been an avenue we’ve looked at in the past but have come up against typical barriers like large financial commitment requirements for clients. StackAdapt’s no minimum, no contracts model has allowed us to create a proof of concept for the programmatic channel without friction for the client. Through this we have been able to achieve great success and develop programmatic into a mainstay for the clients ongoing strategy.” - Rob Bridgens, Head of Paid Media at Reflect Digital.
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Need help getting started with programmatic, or looking to transform your current campaigns? Take our platform capabilities for a spin and see for yourself.
Check us out here:
https://go.stackadapt.com/youtube-hom...
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📚 | Resources for Exploration and Learning:
Programmatic 101: https://go.stackadapt.com/youtube-101...
StackAdapt Blog https://go.stackadapt.com/youtube-blog
StackAdapt Academy: https://go.stackadapt.com/youtube-aca...
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