Born in Europe, raised between cultures, and now building a following of millions from Los Angeles — this is the story of Salomé Larrea Muñoz, better known as Sal Munoz. In this video, we break down how the Belgian-American creator turned her multicultural identity, confidence, and body-positive energy into a thriving independent brand across TikTok and Instagram.
From her 2021 breakthrough to becoming a full-time creator entrepreneur, Salomé built it all on her own terms.
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