Shopify Basics and Navigation for Beginners - Shopify Tutorial 2021
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On the left menu, you will also see products. This is where you will be adding all of the products for your future store. On the left, you will see a sub-menu drop-down. Here you can keep track of inventory, collections, and more. Click on add product in the middle of your screen. The next screen that pops up will display the information you can complete for a specific product. Later on, we will be populating this information in detail. As you can see when scrolling down there is a lot of information you can complete here to keep track of items. We will go over how to organize items with either collections, lists, or tags in future videos.
The next tab on the menu will be customers. Here you can add customers or import customers from a spreadsheet if you already have a list. If you have people that make purchases on your store, it will automatically create a customer profile for the user. This is great to use this data for email marketing and much more.
Next will be analytics. This will be an important tab later when you create your store and start making sales. You can use this data from the analytics tab to increase expand on your marketing strategy and where it is falling short. In the sub-menu, click on reports. Here you can create customized reports for anything you need. Live view will also display the current traffic that is on your site and where they are located.
Marketing is the next tab, this is great for beginners to get started. You can create campaigns directly on your Shopify store. I would highly recommend learning specific marketing techniques related to your business and products as well. Here you can link marketing apps including Facebook Ads, Google Ads, and much more. In future videos, we will go over linking your marketing channels to your store.
You can also create custom discount codes if you are promoting certain products or seasonal sales for your customers easily with Shopify. When you click create discount code, you can add the code name discount value, who these discounts apply to, and usage limits. This is a very powerful way to very easily create discounts for customers.
Third-party applications on Shopify are very important for your business. A lot of these applications speed up your productivity by automating easily repeatable tasks. This will save you hiring staff when your store scales to be larger and keep costs down for your customers. Some applications are free and some are paid. In later video’s I will be going over some of my favorite applications and showing you how to use some of them.
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