How to Use Contextual Targeting with Programmatic to Improve Relevancy
Being contextually relevant with your messaging has never been more important. In this webinar, we discuss what contextual targeting is, how it works, and how you can use programmatic to place your marketing messages in the right context. Watch to learn more about contextual advertising and how you can incorporate it into your strategy.
Timestamps
00:00 Introduction
02:08 What Is Contextual Targeting
05:05 How Contextual Advertising Works
06:31 Planning Your Contextual Advertising Campaign
11:06 Contextual Advertising Creative
12:30 Contextual Targeting in StackAdapt
16:15 Q&A
Learn more about driving performance with contextual targeting here:
https://blog.stackadapt.com/contextua...
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