Product Management Basics Certification
About this course
Regardless of a company’s industry, size, or the product they sell, software connects their business to the world—and the people building and managing that software play a key role in driving the business forward. In the past, product managers often measured success using a single criteria: Did the feature ship? Today, this no longer cuts it. Product managers must not only deliver on customers’ needs, but do so in ways that impact business outcomes like revenue and customer retention. How do they do this? With data over gut feel, continuous iteration, and a focus on business objectives from the onset. Building on those themes, this course will cover fundamentals of the product manager role and explain best practices through the lens of the Product Management Life Cycle.
Who should take this course?
This course is designed for anyone who wants to learn more about the product manager role and core product management use cases. Whether you’re looking to make a career shift, recently started in a product manager role, or have been working in product at a growing startup or traditional business, this course will help you get to the next level—or get started—as a product manager.
This course covers:
An overview of the product manager role and who they partner with
Common challenges in product management—and how to overcome them
A deep dive into each phase of the Product Management Life Cycle: Discover, Validate, Build, Launch, Evaluate, and Iterate
Best practices and strategies that can be applied at each phase of the life cycle
How to build products that deliver customer and business value
What to expect:
Curriculum developed by product managers, for product managers
Engaging, instructor-led videos that you can view at your own pace
Real-world examples from companies across industries
Exercises to help you apply what you’ve learned throughout the course
Optional exam to check your knowledge and earn a certification badge
Course materials:
Exam study guide
Optional videos that show how to apply course material in Pendo
Time commitment: 2.5 hours
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