The iPhone 11 is a smartphone designed, developed and marketed by Apple Inc. It is the thirteenth generation lower-priced iPhone, succeeding the iPhone XR. It was unveiled on September 10, 2019, alongside the higher-end iPhone 11 Pro flagship at the Steve Jobs Theater in the Apple Park, Cupertino by Apple CEO Tim Cook, with pre-orders beginning September 13, 2019, and official release scheduled for September 20, 2019, one day after the scheduled release of iOS 13.