Interactive Power BI Dashboard for Google Analytics 4 | Key E-Commerce Metrics & Insights
Looking to turn your Google Analytics 4 (GA4) data into actionable insights? In this demo, I showcase an interactive Power BI dashboard built specifically for e-commerce businesses using GA4.
This dashboard pulls data directly from the GA4 API and brings it to life through dynamic visuals, customizable filters, and drill-down features—perfect for tracking performance in real time.
What you'll see:
Real-time tracking of key metrics like sessions, users, page views, bounce rate, and conversion rate
Marketing analytics insights including return on ad spend (ROAS) and cost per acquisition (CPA)
Item-level performance for online stores
User behavior and device-specific engagement trends
Whether you are a marketer, data analyst, or business owner, this tool helps you gain a clearer picture of how users interact with your website—and where to focus your efforts for growth.
You can access this dashboard from the link below:
https://community.fabric.microsoft.com/t5/...
Like and comment if you found this useful – and reach out if you would like help building something similar.
Timestamps
0:00 Intro
1:22 Channel Page
3:40 Marketing Page
5:25 Item Page
6:27 Usage Page
7:42 Closing