How to Set Up Conversions in Google Ads + Tag Manager (2026 Guide)
Learn how to set up conversions in Google Ads step by step using Google Tag Manager, without technical complications and with the correct methodology. You'll be able to measure form submissions, sales, and WhatsApp clicks to optimize your campaigns with real data and make better decisions.
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00:00 Introduction
00:43 What are conversions and why are they key in Google Ads?
02:40 What is Google Tag Manager and why use it?
03:16 Creating a Google Tag Manager account
04:38 Installing Google Tag Manager on WordPress (GTM4WP plugin)
06:20 Creating a new conversion action in Google Ads
08:06 Manually installing the Google tag
11:56 Creating a form conversion
23:08 Pageview conversion (Thank you for your purchase)
29:31 Button click conversion WhatsApp
34:21 Setting up WhatsApp conversions in Tag Manager
36:39 Final WhatsApp conversion validation
📚 Videos mentioned
• Cómo Configurar Conversiones Avanzadas en ...