Clay Shannon, Marketing in the Wine Industry & Creating a Wine Brand |
On episode 282 of the #AskGaryVee Show, one of the great pioneers of California's wine industry and the CEO of Shannon Ridge Family of Wines, Clay Shannon stops by, and we talk about:
Clay's origin story and how he got into the wine industry
Social media marketing strategies in the wine industry
Creating a wine brand and making it stand out
#QOTD: What packaging are you looking for, what type of price points, what color, what taste, etc.?
#QUESTIONS:
0:00 Intro
15:09 - What is the best way to stay innovative in the marketing when you don't have a multi-million dollar marketing budget like your competitors?
30:18 - How do you make a small boutique wine shop standout in an area that is surrounded by warehouse-type stores?
37:50 - I'm working in sales for/with small wine importers and distributors - what is the best way that I can provide value to them?
45:26 - What's something that you want to tell everyone that is interested in learning about wine?
Check out Shannon Ridge, Clay's vineyard/wine company, here:
https://www.shannonridge.com/
/ shannonridge
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.
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