This video is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-docu...
BENEFITS OF DOCUMENT
1. Digital marketing
2. Marketing analysis
3. Marketing budget
DOCUMENT DESCRIPTION
The spreadsheet model is designed to help you develop a budget model for campaigns or annual planning. It enables you to performa a "what-if" analysis for varying investment in digital media to see the impact on leads, sales and return on investment.