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KEY MOMENTS
0:26 1. They need your help
1:03 2. They always want to end the call at first
1:48 3. Map out the most common objections
2:27 4. Get super-comfy being uncomfortable
3:14 5. Keep getting 30 more seconds
4:10 6. Lead with real value
4:43 7. Get them talking
5:31 8. Give them bait for the appointment
6:24 9. Who cares...