An introduction to my Art Direction for the Web video course. Available soon.
Hi! My name's Andy Clarke and I'm an art director and designer at my studio; Stuff & Nonsense. For 20 years I've helped companies big and small, charities like Greenpeace and WWF to improve their website and product designs.
This is a course about Art Direction for the Web and over the next hour, I'm going to teach you about art direction; what it means, why it matters, who can do it, and most importantly how it applies to the web.
If you're an experienced art director or designer who works in print, this course will help you understand how to take your talent to the web. It's also for web designers and developers who want to understand art direction and how to make it work for digital products and websites. This course is also aimed at developers who want to learn the design principles designers use every day so they can apply to sites on any platform.
I also made this course for me because I'm weary of seeing websites which feel soulless and look identical to each other. I hope this course can help change that.