org-ref - Exporting nicely formatted cross-references to non-LaTeX from
org-ref was originally designed for writing scientific papers that would be converted to a PDF via LaTeX, where LaTeX would do all the cross-reference processing. That is not helpful though if you want to export to HTML or ODT, or any other non-LaTeX format! This video introduces org-ref-refproc, which provides similar functionality as cleveref in LateX to non-LaTeX exports. For example, you can get clever prefixes that automatically add Figure/Table etc in HTML, with reasonable numbering, etc.
org-ref: https://github.com/jkitchin/org-ref