YANDEX.TAXI: WHY THE SERVICE THAT ANNOYS EVERYONE IS GROWING
You open the app, see the price, pause for a moment—and then go anyway. In my new video, I explore how Yandex Taxi grew from a convenient service into an essential part of everyday urban life, why the platform is so powerful, and what's happening to reputation in this model.
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Timecodes:
00:00 Why Yandex Taxi Annoys Everyone
00:50 Who I Am and What This Channel Is About
01:19 When Taxi Was Cheap: Uber and Gett in Russia
01:32 The History of Yandex Taxi: How the Service Came to Be
02:16 The Yandex-Uber Deal — a Turning Point for the Market
02:58 The Emergence of Yandex Go and the Growth of the Ecosystem
03:31 Yandex Taxi's Monopoly in the Russian Market
04:04 Yandex's Robotaxi and the Future of Self-Driving Rides
04:35 Why Drivers Are Dissatisfied with Yandex Taxi
05:50 Why People Don't Like the Service, But Continue to Use It
06:05 Monopoly and Brand Reputation: Is It Important?
06:21 Why Negative Reviews Don't Hurt Yandex Taxi
07:54 Basic Level of Trust in the Service
08:22 5 Reasons Why It's Easier for a Monopolist to Ignore Reputation
09:20 How Yandex Defeated Competitors in the Taxi Market
10:32 Does a Monopoly Need a Good Reputation?
10:48 Why Reputation Management Is Important Even for Monopolies