The Billion Dollar Man Behind Justin Bieber, Ariana Grande & Demi Lovato | Scooter Braun
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Scooter Braun is the music-business mind behind the world’s biggest music stars like Justin Bieber, Ariana Grande, and Demi Lovato. Now he’s opening up about his entrepreneurial journey and how he’s reclaimed himself.
Scooter's music career started as a party promoter in Atlanta. After dropping out of college, he worked at So So Def Recordings and eventually started SB Projects. He gave himself 12 months to make it, and that year discovered a 13-year-old Canadian artist named Justin Bieber.
Listen to Nathan and Scooter discuss:
His decision to leave So So Def because of the power of social media
Why Justin Bieber has made him a better man
How Asher Roth’s “I Love College” saved his company from going under
Producing Justin Bieber’s My World EP through friendships and favors
Why he works with trustworthy people over great people
Why identifying talent like falling in love
How to deal with people disappointing you as a leader
How a week at The Hoffman Process changed his life
What Jeff Bezos told him he wants to do next
And much more honest, entrepreneurial advice…
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