Uncovering customer journeys with Teradata ClearScape Analytics™
In this video, we demonstrate how to easily analyze customer financial journeys at scale using various Teradata Vantage ClearScape Analytics functions such as npath and attribution. This can help you understand customer journeys across different events leading up to the conversion. Teradata Vantage not only provides the capability to manage this data efficiently at scale but also offers tools to quickly extract insights from it. These examples are presented within the context of a financial institution or bank; however, it can be expanded to other industries too.
Join us in exploring the capabilities of Teradata Vantage and take the first step towards unlocking the full potential of your customer data. Try out the demo at https: http://ms.spr.ly/6057YpUhH
Chapters:
Intro - 00:00
Preparation steps – 00:52
Data description – 02:33
Customer acquisition – 03:11
Channel analysis – 11:48
Path to adoption – 12:40