In our society, #Diamonds represent a lot of money, eternal love, and the ultimate flex: drip, iced out, bling bling. Anyone who's anyone wears diamonds, gives them as gifts, or has them implanted in their foreheads, like rapper Lil Uzi Vert. But what actually makes these little stones so valuable?
In the new episode of #ATLAS, you'll learn the absurd reasons why diamonds are so expensive and why it's all based on a single marketing strategy.
00:00 Are diamonds a lie?
02:08 This is why we buy diamonds
05:46 Are diamonds rare?
08:37 The absolute monopoly
13:03 The downfall?
You can find our sources here: https://www.funk.net/channel/atlas-12...
Music: Migos - Bad and Boujee ft. Lil Uzi Vert
The weekly explainer format ATLAS explores an exciting and current topic from a different part of the world in each episode. The two hosts, Tessniem Kadiri and Don Pablo Mulemba, explain the current problems and conflicts and provide context.
They don't look at the rest of the world from a purely German perspective: they talk to people on the ground who can report firsthand.
ATLAS is the first funk format to collaborate with the entire ARD correspondent network. This is made possible through cooperation with the NDR foreign editorial department.
ATLAS is produced by funk. funk is a joint program of the German Broadcasting Corporations (ARD) and ZDF.
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