YouTube for Ecommerce: Try Tom Breeze’s Video Ad Formula
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Ecommerce is finally getting popular on YouTube. 🥇
Business owners are starting to realize that people don’t just go on YouTube to watch stuff; they go because they want to know something, or do something, or — most importantly — BUY SOMETHING.
Consumers are turning to YouTube to search for PRODUCT REVIEWS or COMPARISONS to help them with a purchasing decision... 🤔
And for ecommerce stores, that’s the PERFECT TIME to get in front of people: when they’re looking at your competitors.
That’s the time to throw your hat in the ring and say, “Hey look, you may not know about our product just yet, but we’re here and this is what we have to offer.” 🎩
Yet right now, if I go on YouTube and search for a product, I’m NOT TARGETED with any relevant ads in response to my behavior.
I think because a lot of businesses are comfortable advertising on Facebook, but wouldn’t even consider using a platform where people watch funny cat videos. 😺
So if you’re an ecommerce marketer looking to GET STARTED with YouTube, here’s how.
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1️⃣ Create a video demonstrating the value of your product.
Give a demonstration of what it does and the mechanization of how it works, and position it so that people know why they would want to buy it.
2️⃣ You don’t have to act like a sales expert.
When you create your ad, you don’t have to be persuasive — just try to provide relevant, useful content.
That’s the best way to create ads that will resonate with your audience.
3️⃣ Target people based on a moment in time.
If you know that your prospect is looking for products, or reviews, or comparisons, then you know exactly where they are in the customer journey and how to best assist them.
Because if you get in front of people at the right time, with the right product, and a really helpful ad...
You will dramatically improve conversions.