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In this live class, architect Fernando Díaz—founder of ProSteel Argentina—opens the discussion with a raw and realistic perspective on the profession: “This isn't just a business; it's about building a conscious and responsible community.”
With his direct and unfiltered style, he explains why many steel framing projects fail before they even begin: lack of structural calculations, ignorance of bioclimatic zones, and overuse of profiles “just in case.”
In this session, you'll discover the three critical points that determine the competitiveness of your proposal: the steel structure, insulation, and finishes.
Learn how to fine-tune an architectural project without sacrificing profit or quality, and understand why an approved plan isn't dogma, but rather a statement of intent.
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