Angus Cloud for AMIRI Icon Campaign
AMIRI reveals California-born actor Angus Cloud as the face of the house’s inaugural Icon Campaign, photographed by Karim Sadli under the creative direction of Jonny Lu.
Photographed in LA, Cloud is depicted in a series of artistic portraits guided by the brand’s distinctive lens. In a setting inspired by modernist design and cinematic stills, lighting and composition techniques are used to highlight the 23-year-old’s creative free-spirit in an effortless and refined manner. Wearing a mixture of classic looks from AMIRI’s oeuvre, Cloud brings Mike Amiri's elevated craft to life: in a faux-fur outerwear, signature kick-flare tailoring and hallmark Americana silhouettes.
Both Los Angeles natives carving unconventional paths, Cloud’s passion and artistry resonates with Mike’s own. Following a swift rise informed by his acclaimed, breakout role in Euphoria, the actor now stands at the vanguard of a new generation of American talent driven by boundary-free creativity and art. It’s these characteristics that not only appeal to Mike Amiri, but also mirror his own steadfast attitude, making Cloud the ideal AMIRI campaign ambassador.
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