Campaign Tagging: Finding Campaign Data in Google Analytics (Part 2)
I've just set up my campaign tags. Now what? In this episode of Whole Whale TV, get ready to track all the campaign data you have been looking for in Google Analytics!
5 Campaign Tagging Tips
1. Be consistent with naming.
If you capitalize one letter, and someone else keeps them all lowercase, the data will show up in two different lines in your reports.
2. Don’t tag everything
Save time, and don’t tag what is defaulted if you don’t have to!
3. Don’t campaign tag within your own site
If you want to see how someone is moving from one site to another, you can see that through Analytics’s “Previous Page Path” or “Next Page Path.” You will overwrite the data of the original source when you add new campaigns. Be sure to use event tracking instead. Nerdy how-to on event tracking here.
4. Avoid Long URLs
People are not likely to click long URLs. So, use Bitly to make cute and short URLs, and embed and hyperlink text so that users are not seeing clunky URLs. Check out our campaign tagging spreadsheet!
5. Use “+” to create spaces
If you want to use a two worded campaign tag, just add the plus sign and it will appear as two words in your report.
Plus, we walk you through how to find campaign data in Google Analytics. More info here: https://www.wholewhale.com/tips/how-t...
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Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, "What else can this do for us?"
By using data analysis, digital strategy, web development, and training, WW builds a 'Data Culture' within every nonprofit organization they work with.
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